Last updated: May 2026

Who We Are
Ayaba is a handcrafted fashion brand based in Manchester, UK. We design and create elegant clothing and accessories that blend African heritage with contemporary style.
Business name: ayababj
Location: Manchester, United Kingdom
Contact: hello@ayababj.com
Website: www.ayababj.com

What Information We Collect
When you visit our store or place an order, we may collect the following personal information:
Contact details — your name, email address, phone number
Delivery information — your shipping address
Payment information — card or payment details (processed securely; we do not store full card numbers)
Order history — details of what you have purchased
Account information — if you create an account with us
Communications — messages you send us via email or contact forms
Website usage data — pages visited, browser type, IP address (collected automatically via cookies)

How We Use Your Information
We use your personal information to:
Process and fulfil your orders
Send you order confirmations, shipping updates, and receipts
Respond to your enquiries and customer service requests
Send you marketing emails about new collections or offers (only if you have opted in)
Improve our website and understand how customers use it
Meet our legal and financial obligations

Legal Basis for Processing (UK GDPR)
We process your personal data under the following lawful bases:
Contract — to fulfil orders you place with us
Legitimate interests — to improve our services and communicate with you as a customer
Consent — for marketing emails (you can withdraw consent at any time)
Legal obligation — where required by law (e.g. financial records)

Payments
All payments are processed securely through trusted third-party providers including Shopify Payments, PayPal, Paystack, Apple Pay, and Google Pay. We do not store your full payment card details on our systems. Please refer to each payment provider's privacy policy for further information on how they handle your data.

Shipping
We share your name and delivery address with Royal Mail to fulfil your order. They will only use this information for the purpose of delivering your parcel.

Who We Share Your Information With
We do not sell your personal data. We may share it with trusted third parties who help us run our business, including:
Shopify — our e-commerce platform (see Shopify's Privacy Policy)
Payment processors — to handle transactions securely
Royal Mail — to deliver your orders
Email marketing tools — if you have subscribed to our newsletter
Legal or regulatory authorities — if required by law

Cookies
Our website uses cookies to help it function properly and to understand how visitors use it. Cookies are small text files stored on your device.
We use cookies for:
Essential website functionality (e.g. your shopping cart)
Analytics to understand site traffic
Marketing (only where you have consented)
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website works.

How Long We Keep Your Data
We keep your personal data only for as long as necessary:
Order records — up to 7 years (required for tax and accounting purposes)
Marketing preferences — until you unsubscribe or withdraw consent
Customer enquiries — up to 2 years after resolution

Your Rights Under UK GDPR
As a UK resident, you have the right to:
Access the personal data we hold about you
Correct any inaccurate information
Request deletion of your data (the "right to be forgotten")
Restrict or object to certain types of processing
Withdraw consent for marketing at any time
Data portability — request a copy of your data in a usable format
To exercise any of these rights, please contact us at: hello@ayababj.com
We will respond within 30 days.

Marketing Emails
If you have opted in to receive our emails, we may occasionally send you information about new collections, promotions, or brand updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies separately.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.

Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch:
Email: [your email address]
Address: Manchester, United Kingdom
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Phone: 0303 123 1113